TJG CSRM

Welcome To TJG CSRM Sports Initiative.

0%

tjgint.org info@tjgint.com · Headquarters +44 7961 161472 · Africa HQ +254 741 434971
TJG · Corporate Social Responsibility & Missions

Sports built on purpose, not just play

The Joshua Generation International Network believes sports are a powerful tool for transformation, mentorship, and community building. Through the CSRM Sports Initiative, we use sport to instill discipline, teamwork, and godly character in young people while promoting physical health and spiritual growth.

TJG CSRM Kenya football team TJG CSRM · Kenya Football Team
4
Core Programs
15+
Regions Featured
100%
Mentor-Led
Kingdom Impact
Why We Play

Vision & Mission

Our Vision

Champions, on and off the field

To raise a generation of champions — physically fit, mentally strong, and spiritually grounded — who use their talents in sports to influence society and glorify God.

Our Mission

Structured programs, kingdom culture

To engage youth and communities through structured sports programs that promote excellence, integrity, and leadership in line with the kingdom culture.

Why Sports, Why Us

A Universal Language

Sports are a social and universal activity — a language spoken and understood by everyone, everywhere, regardless of tribe, tongue, or tradition.

Sport works the same way music does. You don't need to understand the words of a song to feel its rhythm — and you don't need to share a language, a border, or a background to understand a goal, a sprint, or a well-played match. That's what makes sport one of the most powerful bridges the Church has ever had into the world: it is understood everywhere, by everyone, all at once.

To the weak I became weak, to win the weak. I have become all things to all people, so that by all means I might save some.

1 Corinthians 9:22
What It Means For TJG Sports — Paul's Strategy Is Our Strategy
To the weak, weak

We meet them where they are

We go to the dusty fields. We wear the jerseys. We speak the language of the youth we're reaching, on their turf, on their terms.

To win the weak

Every game, a Gospel opportunity

We're not just there to play ball — we're there to win souls. Each match is a door into something bigger than the score.

All things, all people

Whatever it takes to build trust

Coach. Mentor. Big brother. Referee. Prayer partner. We wear whichever hat earns the right to be heard.

By all means, save some

From the field to the Kingdom

That's the whole point of the strategy — reaching 10,000 youth, and seeing 1,000 souls won along the way.

Game + Gospel

Contextualizing, not compromising

Just like Paul, we go to where people already are, rather than waiting for them to come to us.

  • They won't come to church on Sunday — so we go to the field on Saturday.
  • They won't read a tract — but they'll listen after a match.
  • They won't trust a sermon — but they'll trust a coach who shows up, week after week.
Life Skills & Health Education

Every program doubles as a classroom for life. Alongside training and mentorship, TJG Sports weaves in age-appropriate awareness sessions that protect young people and equip them for the choices ahead.

Drug Awareness
HIV/AIDS Awareness
Alcohol Awareness
The Playbook

Our Objectives

What we're working toward, on every field, court, and street corner we reach.

  • 01

    Nurture young talents through organized training, mentorship, and competitions.

  • 02

    Use sports as a platform for evangelism and community outreach.

  • 03

    Create partnerships with schools, churches, and local sports clubs to expand impact.

  • 04

    Promote unity and peace among communities through friendly tournaments and shared values.

Flagship Program

TJG Sports Academy

Where raw talent meets discipline, mentorship, and character formation.

01

Sports Academy

Training · Mentorship · Leadership

The TJG Sports Academy is a mentorship-driven training program designed to identify and develop sporting talent while shaping character and leadership potential. It's the anchor of the CSRM Sports Initiative — the place where young athletes are coached in skill and in spirit at the same time.

  • Structured training that identifies and grows genuine sporting talent.
  • Hands-on mentorship pairing coaches with young athletes for the long term.
  • Leadership development woven into every session, on and off the pitch.
  • A pipeline into TJG's wider community tournaments and school outreach work.
Our Programs

Four ways we show up

01

TJG Sports Academy

A mentorship-driven training program designed to identify and develop sporting talent while shaping character and leadership potential.

02

Community Tournaments

Inter-church and inter-community sports events — football, athletics, and indoor games — to foster teamwork, friendship, and unity.

03

School Outreach

Volunteers and mentors visit schools to engage students in sports and life-skills sessions, helping them discover purpose through play.

04

Health & Fitness Awareness

Promoting active lifestyles through fitness campaigns, group runs, and wellness workshops — including drug, HIV/AIDS, and alcohol awareness — across different regions.

Join The Team

Get Involved

Every young person has potential. Through sports, we help them discover it, refine it, and use it to transform their generation.

Position 01

Volunteer

Join as a coach, mentor, or event organizer and help shape the next generation of champions.

Position 02

Donate

Contribute sports gear or sponsor a tournament to keep young athletes equipped and playing.

Position 03

Partner

Expand sports outreach in schools and communities alongside TJG's regional networks.

Join The Movement

Play with purpose. Live with impact.

Together, we can raise a generation that plays with purpose and lives with impact — on the field, and far beyond it.

info@tjgint.com  ·  tjgint.org